Key strategic narratives

Ми вирішуємо найбільш популярні запити наших клієнтів

Зʼявився новий продукт і компанія хоче розказати про нього усім.

Потрібно, щоб інтерв'ю та колонки з CEO виходили у топ-медіа.

Трапилася криза, про яку почали писати ЗМІ і постало питання, як правильно комунікувати і як її зупинити.

Страх або відсутність навичок для спілкування з журналістами або для публічних виступів.

Регулярне написання колонок для різних медіа не впливає на популярність чи впізнаваність.

Організація взаємодії відомих блогерів із проєктом або продуктом клієнта.

Стратегія відновлення репутації після кризи та повернення довіри клієнтів.

Є потреба виділитись на ринку серед конкурентів.

Потрібна допомога у побудуві комунікаційного відділ компанії і пошук людей в команду.

Підкреслення соціальних проблем та формування думки в аудиторії для подальшої взаємодії і взаємодії.

We solve the most popular customer requests

Working with the client's products or services

Entering new markets.

Standing out in the market among competitors.

Popularizing a new product/service, engaging with journalists, bloggers.

Increasing brand awareness.

Public activity of the company and its leadership

Ensuring CEO features in top-tier media, as regular column writing doesn't affect popularity or recognition.

Overcoming fear or lack of skills for engaging with journalists or public speaking.

Crisis management and reputation management

Dealing with a crisis reported by the media and stopping its spread.

Developing a reputation restoration strategy post-crisis and rebuilding client trust.

Risk management and crisis prediction.

Setting up the internal PR department

Assistance in building the company's communication department and recruiting team members.

Training and implementing work standards.

Seeking an external consultant's perspective.

Developing social initiatives

Highlighting social issues to capture audience attention for further engagement and resolution.

It is important for us to do the work not for the sake of the process, but for the sake of the result

What matters is not how much we worked on the project, but what result the client received as a result of cooperation.

Our Clients

Our expertise

is beneficial for

Non-profit organizations

We develop effective communication strategies for non-profit organizations, enabling them to achieve their goals, attract international support, and reach audiences worldwide.

Government structures and officials

We collaborate with ministries, departments, and their leaders. We have successfully developed cases in government communications because we understand the requests of officials in audience engagement. We are currently scaling this experience.

Private businesses

We are effective in working with private companies because we understand how business processes work. We know how to build win-win stories, which is especially relevant now, as businesses seek collaboration with the government for the implementation of social projects. And vice versa—government.

Our main
services

and expertise

"Working on reputation doesn't guarantee sales growth, but it gives the company the right to make mistakes."

Svitlana Pavletska, Managing Partner at KSN Communications.

Brand recognition enhancement

We build strong brands and make them recognizable among the target audience through various communication channels: from company or leader social media presence to international media. We create newsbreaks and texts interesting to the media; generate viral content for social media; organize public events that people want to attend.

Reputation building

Reputation is a key asset of a brand that requires careful maintenance. It's not just about posting articles or getting likes on social media. In our agency, we focus on building strong relationships with clients and partners to establish trust. Whether in peaceful times or during crises, our goal is to ensure that the client's voice is heard clearly and accurately.

Media management

We establish and maintain relationships with media and opinion leaders, as well as partners. Our expertise, developed contacts, and networking ensure regular mentions and coverage of brand newsbreaks in the media. News, expert comments, interviews, columns, narratives, or special projects—we select and implement a set of tools depending on the newsbreak.

Event organization

We organize turnkey events—from concept development to operational tasks implementation. We plan events for clients of various scales: from briefings, strategy sessions, or meetings to large-scale presentations and conferences.

Social media and influence

We believe that every post, comment, or video should reflect the essence of your brand, its key values, and respond to the demand. We analyze the target audience and develop content that not only resonates with customers but also forms a community around the brand.

International communications

We help brands go international by adapting messages to the local media landscape. We expand international presence and maintain attention in the world. Our work with international media covers the entire range of services—from monitoring and analyzing external media markets to developing and implementing communication campaigns.

Чому нас

обирають

Довіра — це головний принцип взаємодії з клієнтом

На ній будується синергія та досягаються максимальні результати. Ми маємо потужний бекграунд роботи як з урядовими організаціями, так і бізнесом. Тож розуміємо, як побудована система, взаємодія і робота з різними стратегічними цілями та аудиторією.

10+

Counries

Including Ukraine, US, EU members, United Kingdom, China, UAE etc.

400+

Clients

Our experience is 10+ years of result working in PR

Social projects

We develop social initiatives in Ukraine especially aimed at support people who suffered from military aggression

Team members

Which make the best PR-experience for every our client.

Команда — наша головна цінність

Ми віримо, що ключ до успіху — не в стратегіях та інструментах, а в людях, які їх втілюють у життя.

Our Team

Svitlana
Paveletska

Managing Partner

Expertise:

Communications, Reputation Management, Marketing

Experience:

20+ years

Skilled in leading teams of up to 150 people, fostering their development. Deep knowledge in reputation management, from audit to strategy implementation, with experience in both internal and external communications.

Nataliia
Bohucharska

Managing Partner

Expertise:

Strategic Communications, Public Policy, Reputation Management

Experience:

10+ years

Розробляє комунікаційні стратегії для органів державної влади і бізнесу. Втілює національні інформаційні кампанії. Будує команди та системи для клієнтів.

Tetiana
Yarun

Operations Director

Expertise:

Law, Process Administration

Experience:

20+ years

A media lawyer who has worked in media holdings and publishing. Currently combines knowledge of legal nuances with strategic vision to achieve maximum success in communications.

Daria
Stoliarova

Expertise:

Media Analytics, Sociology, Social Psychology

Experience:

4 years

Daria's competence is in efficient data collection, analysis, and interpretation. Project management, planning, and conducting qualitative and quantitative research for public and private sectors.

Vitalii
Tysiachnyi

Expertise:

Project Management, Communications, Public Policy, Ratings

Experience:

10+ years

Promotes international, social, and socio-political projects. Former parliamentary journalist in the country's largest media. Previously a speechwriter for a political party. Worked in the press service team of the Chairman of the Verkhovna Rada.

Kateryna
Pecherna

Expertise:

Project Management, Communications, Media Management, Creativity

Experience:

10 years

Responsible for implementing communication strategies in the public sector and social sphere. Develops creative ideas and concepts. Knows how to clearly communicate complex topics to a wide audience.

Tetiana
Vovkanych

Expertise:

Project Management, Communications, Marketing

Experience:

10+ years

Worked in technology companies in leadership positions. Expertise in B2B marketing, strategic, and crisis communications for companies in the IT, Fintech, WealthTech sectors.

Roman
Aulov

Expertise:

Corporate Communications, Crisis Communications

Experience:

15+ years

Manages projects aimed at advocating Ukraine's interests to an international audience. Worked in the corporate sector and leading PR agencies in Ukraine. Has multifaceted experience in launching national communication projects.

Vita
Demus

Expertise:

Digital Marketing, Communications

Experience:

10+ years

Develops and implements SMM strategies. Engages in promoting social, commercial, political, and media projects.

Social

Projects

Association of Defenders' Families "Azovstali"

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Over 1900 defenders from Mariupol, including over 700 "Azov" members, are still held captive.

Together with the Association's team, we conduct communication campaigns advocating for the issues of prisoners of war.

Over the past year of collaboration, we've organized a hundred materials in major Ukrainian and international media outlets, engaged opinion leaders for public awareness, conducted extensive analytical work, and provided GR support for the issue of returning prisoners home.

Materials:

"Нарешті ти вдома" — що в пакунках для захисників Азовсталі.Відео

Це був майже кінець: "Азовець" Арсеній Федосюк про оборону "Азовсталі", російський полон, Оленівку

Перехожі на вулицях Лондона, чи знають вони про героїзм захисників «Азовсталі» та Маріуполя

"Наше мовчання – їхня смерть". Як військових з "Азовсталі" чекають рідні з полону

Azov Contra Fake: exposing the loudest lies of Russian propaganda

Communication Campaign for Civil Hostages

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Since 2023, KSN has been advocating for the issue of illegally detained Ukrainians who fell into captivity in occupied territories after the full-scale invasion.

In this direction, we cooperate with the Katerina Osadcha Foundation, jointly implementing a communication campaign and advocating for the issue of civil hostages with the support of Ukrainian government institutions—the Office of the Prosecutor General and the Ministry of Foreign Affairs of Ukraine. We highlight the problem of civil captivity as a phenomenon in Ukrainian and European media.

Materials:

"Ми прийшли вас визволяти". Як Росія викрадає українців з окупованих територій і де вони зникають

Катерина Осадча: за весь час до нас надійшло понад 7300 запитів щодо зниклих, нам вдалося знайти більш ніж 3200 людей

Невидимі для Женевських конвенцій. Чому Україні так важко повертати додому цивільних полонених

Катерина Осадча: "Ми не можемо бути добрими й пухнастими, маючи такого ворога"

Дмитро Кулеба та Катерина Осадча розпочали співпрацю МЗС та проєкту “Пошук зниклих” задля повернення цивільних заручників

"War Diaries: Unheard Voices of Ukrainian Children"

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A project initiated by visionary Kristina Khranovska with the support of the Ministry of Foreign Affairs of Ukraine

The project consists of an exhibition showcasing 14 stories of Ukrainian children. These stories are a vivid reflection of the horrific reality and experience that children in Ukraine endure today. The stories are presented in the form of notes and diaries of children, drawings, video interviews, and artifacts (personal belongings). The exhibition has already taken place in the Netherlands, France, Germany, and Ukraine.

The project's goal is to tell the unique stories of Ukrainian children to the world and shed light on the deep trauma experienced by the younger generation of Ukraine.

Materials:

«Світ має знати, що зараз переживають діти україни», — ініціаторка проєкту «Щоденники війни: непочуті голоси українських дітей» Христина Храновська

Байдужі до війни: як нагадати світу про трагедію українських дітей

Дитячі свідчення війни! Найвідвертіші спомини маленьких українців побачив світ

Маріуполець Владислав П’ятин-Пономаренко про фільм, що став «голосом маріупольської молоді»

Христина Храновська: «Дитячі щоденники — це підтвердження російських злочинів»

Gen.Ukrainian

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In 2022, the KSN team provided communication support to the public initiative Gen.Ukrainian

The project's overarching goal is to help children overcome the traumas of war and their acute manifestations, learn to live in a new reality, and grow up healthy and strong. Within the framework of cooperation, we covered in Ukrainian and international media the activities of the psychological support and rehabilitation camp Gen.Camp for children who lost one or both parents during the war.

Materials:

Засновниця табору Gen.Camp Оксана Лебедєва: Допомагаємо дітям відплакати їхнє горе

Як дітям, що бачили смерть батьків і жили в окупації, лікують травмовані душі - проект "Герої"

Це діти, які стали свідками воєнних злочинів. Як працювати з дитячими травмами

Бачили смерть батьків на власні очі. Українські діти, що стали свідками воєнних злочинів, повернулися додому після реабілітації

Майбутнє «вкрадених» дітей. Діти, травмовані під час війни

Customer safety

is a special condition of cooperation

NDA is an important condition of our work. In collaboration with clients, we guarantee:

Protection of confidential information

Access to confidential information about clients' business strategies, future product launches, financial data, and other private information is obtained only by us and the client. NDA ensures that this information remains confidential and cannot be disclosed to third parties without proper permission.

Preservation of trust

By signing the NDA, you can let go of fears and trust us to implement the strategy. Confidential information will be securely stored, fostering trustworthy relationships between the client and the agency.

Preservation of competitive advantage

Many PR strategies and tactics are developed based on insider knowledge of the client's industry, competitors, and market trends. NDA confirms that this valuable information will not reach competitors and will not jeopardize the client's competitive advantage.